Category Archives: Narratives and Brands

The Mac Droids (The Register)

[Part of a series of articles reviewing blogs and websites (here The Register) on my blog-roll; see the about page. ]

With The Register reporting in its usual scurrilous style Microsoft’s ongoing difficulties in killing Windows XP, Bill Gates stepping down as the head of Microsoft and Taleb making an instructive blunder on the Mac-versus-Windows religious wars I thought I would indulge myself in a rare techie post.

It is also part of the review Nassim Nicholas Taleb’s Black Swan.

Windows 3.0 (1990)

One of the many interesting (and instructive) observations that Taleb made in The Black Swans was the following.

A person can get slightly ahead for entirely random reasons; because we like to imitate one another, we will flock to him. The world of contagion is so underestimated.

As I am writing these lines I am using a Macintosh, by Apple, after years of using Microsoft-based products. The Apple technology is vastly better, yet the inferior software won the day. Why? Luck.

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